My first Publication CC April Edition-19-High Resolution | Page 37

Industry Speak
WIGGLY TAILS
All That Your Furry Best Friend Needs
In an interview with Ms. Richa Aggarwal, Co-Founder, Wiggly Tails, we got insights about
this pet grooming company an their views on the changing pet industury trends
1
Tell us something about
Wiggly Tails?
Whenever someone asks me what Wiggly
Tails is, the closest reference I am able to
quote is Zomato. What Zomato does for
food, we do for pet grooming services.
Convenience of pet grooming at your
doorstep just a call away.
2
What inspired you or motivated
you to start a pet service like
Wiggly Tails?
Th e idea stuck to us from the need
that we witnessed in Dubai. My husband
and I were living in Dubai for 3 years
for Business. We saw that a few of our
friends had pets. When you raise a pet
it’s like raising your own child. You want
to do the best for it, just like your own
family member. But in this fast-moving
world, getting time to take care of your
pet is really diffi cult. Hence, we thought
of how we can improve this experience.
Th ereaft er, we shift ed to India. But our aim
was still the same- to improve the customer
delight for the pets and their parents. I
wouldn’t say that we are the fi rst ones
to start this, but defi nitely we are more
focused towards giving a personalized
touch to our services.
3
What do you think about the
Indian Pet Industry? Is it a
booming Industry? What are the factors
which are helping the Pet industry to
grow in India?
India is a developing country. We are
growing at decent pace right now and
as the per-capita income and spending
power of population is increasing, people
start spending more on things other than
necessities. Pet Industry is not explored
in India as compared to the extent it is
in developed nations. But defi nitely, it is
also gaining pace in India because of the
factors such as a larger youth population
and psychological needs of people for
close and comfortable companionship.
Indian Pet industry will be the biggest
Pet industry in the world in next 10 years
with the pace that it growing at. In last 5
years I would say the customer awareness
has increased multiple folds because of
social media as well. E-tailing is the most
convinient thing for people in the current
era. Indian pet industry has a turn-over
of Crore of rupees and is going to be the
biggest market for pet related services and
products.
4
What are the changes which
you have observed from the
5
What do you think about
foreign companies now trying
to enter the Indian Market?
In terms of pet products, yes there are a
couple of companies which have already
entered the Indian market and they have
been doing really good, since there is no
strong competition from any local Indian
product. But grooming space specifi cally
is unexplored for Indian and Foreign
companies in India. Th ough, we are sure
that with Urbanisation and Westernisation
increasing, people will start investing on
pet grooming too. European & American
markets too had this phase a couple of
years back that we are experiencing right
now. Be it grooming, products, tech they
have had it all. Pet industry can never reach
saturation point anywhere in the world as
there is a lot to this industry which is still
being explored in developed countries too.
start till now?
It’s too early to comment on this as it has
only been 7 months that we have started
Wiggly Tails, but what I feel is that pet
owners are getting more educated about
the concept of grooming, with players like
Us entering the space.
A lot of young crowd which is on social
media is looking at the way pets are being
treated abroad and similarly the service
providers are also getting new ideas, Hence
I would say internet is playing major role
of educating people.
April 2019 • Vol. XII • Issue 4 • Noida
37
| Creature Companion