My first Magazine - Page 6

Many of us want to blame the economy, the high level of competition, the weekend warriors, or the idea that people in their town don’t buy photography.

The truth, though, is that we are not really running a photography business as a real business!

Let’s not be the purveyors of doom and gloom about our industry. Make no mistake, we are not covering our eyes and ears and ignoring the signs of the times. SAPP is determined not to give in to apathy, and we will not give up.

We should all work to assist professional photographers fo the future is bright for those who see the light.

Let’s roll up our sleeves and get to work, firstly I cannot put more emphasis on how important it is for our regions to have meetings and the fact that we still do not have a manager for our biggest region, Gauteng.

What does bother me is the way I see the industry being treated by those with little or no regard for the professionals who have gone before them, and especially how the label of professional photography is sometimes portrayed to the outside world.

Just as importantly, and more often overlooked than anything else, what are you doing right now, to train your clients on how they can expect to do business with a professional photographer?

Many of us want to blame the economy, the high level of competition, the weekend warriors, or the idea that people in their town don’t buy photography.

The truth, is that perhaps we are not really running our photography business as a real business!

Ian Fleming.