Music Matters Volume 1 | Page 26

attention of would be friends and fans Think through and narrow down to the platforms you need and focus on sustaining conversation and building good will for your self. Some of the factors to be considered may be regional signi?cance/ in?uence of chosen platforms in your country/ state/ city Does your chosen platforms interconnect (cross collateralization) or they are stand alones? (Can you share/update material via one of the platforms and automatically have it shared across others?) Most social sites have widgets, which allow you to share information with other social platforms, you may want to be sure the platforms you wish to be on have this function Are these platforms accessible via mobile devices? How can i get returns on (my social media) investments; this is an important aspect of any venture, ROI. These needs to be determined from the onset before you start to invest time and resources on these platforms. We recommend that for startups you should try creating a band page on Facebook, twitter, you tube, reverbnation and sound cloud You can ?nd out more about these social platforms by following