Museum of Sake Journal Summer 2016 - Page 9

THE CUP SAKE REVOLUTION From the 29th February to the 6th March 2016, Museum of Sake, SoHo+Co and Alina Sann ran a week-long cup sake bar in the courtyard of the Hoxton Hotel in Shoreditch. In anticipation of the 2020 Tokyo Olympics, visitors watched original Tokyo ‘64 footage around a 20m long concertina paper bar, with sake sommeliers to guide them on their tasting experience. Cup sake was originally invented in 1964 to enable thirsty Japanese spectators to enjoy drinking sake whilst watching the Tokyo ’64 Olympic events. These individual portions of sake are typically packaged in beautiful and distinctively illustrated glasses and cans, opened by simply peeling off the metal lid. Historically cup sake has contained everyday sake - more classic types. There has also been the perception in the past that cup sake was not very good quality. However, there has been a shift recently with more breweries creating unique cup sake with more premium contents and beautiful designs. One example is Umenishiki Junmai Daiginjo sake which comes in a lovely, curved