Museum of Sake Journal Summer 2016 | Page 3

EDITORIAL Alcohol is a cure for all ailments. TRADITIONAL JAPANESE PROVERB SUMMER SAKE IN FULL SWING After a brief hiatus, we are back! The Museum of Sake and our collaborators have been exceptionally busy over the last few months. In the run up to March, we organised the Hox Cup Sake Bar at the Hoxton Shoreditch in London, introducing a wide variety of people to cup sake for the first time. This was a very special event for me - people in the industry had always thought that London was not ready for a sake bar. But the numbers of people who visited, and their sheer enthusiasm and willingness to try sake for the first time and learn more about it was truly heartwarming. The contingent of sake enthusiasts who visited was also great! It appears that the culture of sake perception and consumption is shifting in the UK, and in increasingly positive ways. In this issue we discuss sake education from a wide variety of perspectives - from DJ Richie Hawtin’s ENTER.Sake events and John Gaunter’s writing to Antony Moss at the Wine and Spirit Education Trust, who have recently introduced the Level 1 Award in sake. Anna Greenhous also brings her solid findings on the developments in American sake brewing. It was a particular honour for me to interview Richie since I have been listening to his techno music since my high school days! Whist the summer in London may be unreliable and the summer in Japan humid and stifling, we can all enjoy some refreshing natsuzake - or refreshing sake specially intended by sake brewers for summer drinking. Apart from sparkling sake, why not cool down with a light fresh ginjo at your garden barbecue? Michael Ou sheds some light on ginjo-ka, the elusive fruity and floral aromas found in ginjo sake, so you can learn as you imbibe. Whatever the weather, I hope you all manage to enjoy some lovely summertime sake. Kampai! NATSUKI KIKUYA DIRECTOR & CURATOR, MUSEUM OF SAKE MUSEUM OF SAKE JOURNAL 3