Museum of Sake Journal Spring 2015 | Page 45

GLOBAL SAKE VOICE FOCUSING ON CHINESE CULTURE TO CREATE NEW CUSTOMS 中国の文化に注目し、 新しい習慣を創り出す Taka Yamamoto has spent the last 15 years trying to disseminate Japanese sake while observing the life and culture of people in Beijing. Apart from owning his own store, he offers a sake education programme in Chinese to local luxury shops, chefs and waiters, which makes him an indispensable figu ɔ