Museum of Sake Journal Autumn 2015 | Page 30

BOTTLE ECONOMICS 6 BOTTLE ECONOMICS What goes into a bottle of sake? ILLUSTRATION: SOHO+CO RESEARCH FOR SAKE DISTRIBUTION STRUCTURE (UK) BY JETRO LONDON, AGRICULTURE, FORESTRY AND FISHERIES AND FOOD RESEARCH DEPARTMENT MARCH 2015 RETAIL PRICE 2000¥ 23% RETAIL PROFIT WHOLESALE PRICE 1500¥ 10% WHOLESALE PROFIT LIQUOR TAX 12% CELLAR PRICE 1050¥ 3% CONSUMPTION TAX 16% BREWERY PROFIT 18% BOTTLING 18% RICE COST The cost breakdown of a bottle in Japan