Museum of Russian Icons Annual Report 2016 V2 Annual Report 2017

2016 MARKETING SNAPSHOT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PRINT | DIGITAL | RADIO 29% OPEN RATE (industry average 19.04%) . . . . . . . . . . . . . . . . . . . . . . . . SOCIAL MEDIA 126 followers 5,741 page likes 103 followers 390 followers FEATURE The Boston Globe, The Harvard Press, The Worcester Telegram & Gazette, ArtFix Daily, The Clinton Item, Wicked Local publications, National Catholic Register, WBUR’s The ARTery, The Lowell Sun, The MetroWest Daily News, and The Sentinel & Enterprise. Art New England Magazine, ArtScope Magazine, The Boston Globe, Boston Russian Magazine, Business Reklama Magazine, Holden Landmark, Johnny Appleseed Magazine, Leominster Champion, WGBH, Worcester Magazine, White Eagle Press, Worcester Telegram & Gazette Constant Contact E-Newsletters: - Website - Quarterly newsletter - Rack card - Gallery guide - Membership brochure - Group Tours brochure - Rentals brochure . . . BRAND REFRESH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ONLINE CALENDAR LISTINGS 51 programs x13 websites 663 listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Museum of Russian Icons Annual Report 2016 V2 Annual Report 2017 | Page 15