Muscle Memory digital Dec/Jan 2018 | Page 27

MIKE CIPRIANI Toronto SCOTT H ABERMEHL Kitchener Also known as Hollywood Built, Scott Habermehl is a big believer in remaining on the cutting edge of fitness training by implementing the most up-to-date research in training and nutrition. For nearly a decade, Hollywood Built has offered “Ultimate fitness. Extreme results”, and has an impressive track record of getting exceptional results for both average individuals and competi- tive athletes, including clients who have gone on to obtain their IFBB pro card (acknowledging full props to Hollywood Built). Specific ser- vices offered by Hollywood include competition prep, custom nutritional and training design, weight loss and lifestyle changing strategies, one- on-one personal training and more. Furthermore, if you’re a sports competitor looking to improve per- formance (be it for either strength or endurance goals), Hollywood can work with you to ensure you maximize your athletic potential. At the core of Hollywood’s philosophy is “progress, not perfection”, taking into account the need for clients to appreciate that consistent gains over time become permanent improve- ments. He’s one of the nation’s hottest IFBB pros and a highly successful, knowledgeable prep coach. As a competitive athlete, 2015 was a banner year for Mike Cipriani, who first won the Ontario cham- pionships in his Heavyweight Bodybuilding class, and then just four weeks later he also won the Canadian Nationals in Edmonton and earned his IFBB pro card. Among Mike’s recent professional placings are a seventh-place finish at the Sacramento Golden State Pro in 2016, and a sixth-place result at this year’s Toronto Pro SuperShow. Mike believes earnestly that client goals must be realis- tic and organized. He stresses that in order for clients to go all the way, they have to appreciate that training is a marathon and not a sprint. Setting up “sub-goals” and executing them is at the core of Mike’s prep philosophy; taking one step at a time (rather than a kilometre) is key, according to Mike. As far as training protocol, Mike is a staunch advocate of using very high volume. He believes in pushing as much blood into the muscles as possible, which is accomplished by high reps and high sets, even if the weight needs to be lowered; in this manner nutrients can be flushed into the muscles to help them grow – all the while making it easy to preserve good form and avoid injury. What is the greatest reward you derive from the accomplishments of your clients? “First and foremost, it means that I’ve taught them; it gives me a thrill in watching them succeed, but it’s re- ally all about what it means to them.” What is the greatest reward you derive from the accomplishments of your clients? “The greatest reward is knowing I helped make a difference in their lives!” MUSCLEMEMORYMAG.COM 25