Muscle Memory digital Dec/Jan 2018 | Page 16

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PROMOTERS OFFER GREATER OPPORTUNITY Hache explained that the driving force behind competition is the promoters ; without them , the majority of the most prestigious events in Canada would never have left the ground . Essentially , the new CPA will preserve something of a status quo for operating the most renowned competitions coast to coast .
“ All the big name events are promoter driven , and there will be no change to that ; this will still be in effect ,” says Hache . “ Whether it be New Brunswick , Nova Scotia , Newfoundland , Alberta , British Columbia , and so on , all of the existing shows whose lifeline is the promoters will still be in place . The most common goal of all our athletes is to obtain an IFBB pro card , and that ’ s exactly what we ’ re going to continue to offer .”
In addition to a full slate of well-known marquee events , the CPA will actively run smaller ( and new ) events , all thanks to the support offered by promoters .
“ The promoters are the ones who enhance the experience for athletes and fans alike ,” says Hache . “ I am very proud of the promoters who will be running events
“ The promoters are the ones who enhance the experience for athletes and fans alike ,” says Hache .
in local small communities , even assuming some great financial risks and sacrifice . They have given an opportunity for many first-time competitors to compete in front of their families and friends ; this in turn has inspired growing numbers to participate in the sport .”
EUROPEAN NATIONS FOL- LOWING SUIT With the split of the IFBB Pro League from the Europebased IFBB Amateur League , the issue of European athletes being left out in the cold from the biggest events in the world , such as the Olympia , has arisen . However , those athletes will still be given fair opportunity . “ There are now a lot of new championships and pro qualifiers , like Amateur Open competitions , that have been developed in Europe to ensure that athletes based in Europe can compete on the Olympia stage ,” says Hache . In fact , both the Toronto Pro SuperShow and the Vancouver Pro Show will offer pro qualifiers open worldwide for those outside Canada wishing to compete for that elusive IFBB pro card .
Also , in addition to that option , any European athlete who happens to have a United States green card may now enter NPC events without requiring permission from the IFBB Amateur League . Hache also touched on the fact that some European nations may soon follow the CPA ’ s lead . “ It appears that there will soon be professional ties with many European nations . England is coming on board , along with Italy , and many more to follow . They have a good appreciation for the fact the
most successful shows are promoter driven .”
UNPRECEDENTED ATHLETE SUPPORT The CBBF has criticized the new CPA as being a “ forprofit ” organization that disregards the interest of the athletes , while contending that the CBBF itself is “ non-profit ” and a superior advocate for them . However , Hache extinguishes this theory .
“ We have a lot of events wherein all the money that comes in , goes out ; there ’ s often no profit on our end at all ,” says Hache . “ At the 2017 Ben Weider Legacy Cup , for instance , we put up $ 45,000 U . S . paid directly to the nonprofit IFBB international and the promoter did not make any money . We would rather give athletes more incentive and opportunity . We offer great prizes and pay for qualifying athletes ' travel expenses . It should be remembered that we are an entertainment sport with a business side to it .”
Another example of the opportunity presented to athletes on their quest to obtain professional status was recently offered . At the 2017 GNC Allmax Gala Championships , held on December 2 in Toronto , no less than nine qualifying athletes were awarded $ 700 each for travel expenses , accommodation , and entry fees to the Toronto Pro SuperShow pro qualifier . The Gala event itself is a regional Open event and qualifier for the Toronto Pro Super Show pro qualifier .
FREEDOM AND CHOICE Among the other charges lobbied by the CBBF against the CPA is that allowing
athletes to enter more than one competition class is not in their best interest and is essentially a money grab . Hache again shatters this notion .
“ In terms of an athlete choosing their class , we ’ re not going to refuse anyone to try whichever class they want ,” says Hache . “ We of course have a lot of new competitors who simply won ’ t know the most appropriate class in which to compete , until they actually step on stage . If you ’ re a Bikini athlete who wants to try Figure , why shouldn ’ t you be able to do that ? We leave it completely up to the athlete . This is a judgement sport and there is a fine line sometimes between the criteria required for the various classes . Furthermore , the entry fees in our events go to help the promoters cover their costs . If promoters happen to make a profit , this is not a bad thing . Ultimately , the athletes benefit significantly .”
The new CPA ’ s website ( canadianphysiquealliance . com ) will launch on December 15 , and visitors can learn more about the changes and what ’ s in store going forward . Information about the new tier system based on NPC guidelines is available , which according to Hache , is competitor-friendly and will require only subtle differences to athletes ’ presence on stage . With the glowing support of promoters , old and new , the CPA is slated to run a total of 55 shows across Canada in 2018 , with 26 of them taking place in Ontario .
“ The nature of promoterdriven events will continue to open up many more opportunities for athletes ,” says Hache .
14 MUSCLE MEMORY | OCT DEC / JAN NOV 2018 2017