Muscle Memory digital Apr/May 2018 | Page 98

Back when I was competing, not many black women wanted to compete, or they would try but then never return, since there was always a certain look that the judges would bring to the Top 5 that usually didn’t include black women. I don’t believe the powers that be consider black women relatable, nor that they can attract the mainstream, so we often get pushed to the back. I believe things are changing slowly, but there’s so much more that needs to be done. MM: WHAT WERE SOME PERSONAL CHALLENGES THAT YOU HAVE HAD TO OVERCOME ALONG YOUR JOUR- NEY TO SUCCESS IN FITNESS? HEATHER: I remember count- less “no's” on a daily basis. I felt so discouraged. I had so many people telling me “you look great; you should try and reach out to magazines, supplement companies and products – they would be happy to have you.”However, I was sadly mistaken as it didn’t materialize then. At that time I submitted images to a magazine and when I didn't hear back from the edi- tor, I followed up. Her response was incredibly rude. Unfortu- nately, I allowed her rudeness to cripple me from wanting to contact other magazines for several years. Fast forward to today, now in my late 30s, and I actually have magazines reaching out to me wanting me to write, design, create, and be featured in workout articles. MM: WHAT WOULD YOU LIKE OTHER BLACK WOMEN TO KNOW WHO WANT TO GET INTO FITNESS AS A CAREER? HEATHER: Please follow your passion and don’t let people bring you down. Often this stems from not wanting to embrace something different, but you have to be determined and focused. If you see someone doing what you want to do, reach out and see if they can share some words of wisdom and encouragement. Yes, you will have roadblocks at times, but you have to keep pushing ahead. Nothing has ever been handed to me; I've worked my butt off night and day making contacts and trying to create things that I believe people want and need. This is what God has called me to do. It’s my divine purpose and God-given gift. I'm not going to let anyone stand in the way of my destiny. Personal Bio RESIDENCE: Ajax, Ontario BIRTHPLACE: Hamilton, Ontario HEIGHT: 5 foot 5 WEIGHT: 125 Pounds YEARS COMPETED: 6 OCCUPATION: Owner of Fitness Empire (www.thefitnessempire .com), Freelance Writer, On-Air Fitness Expert, & TV Personality MUSCLEMEMORYMAG.COM 21