Muscle Fitness Muscle & Fitness UK - April 2018 | Page 143

By Danni Levy
and the environment, with people
all over the world participating in
this new fitness trend.”
Check out #plogging on
Instagram to discover a whole new
world of not so fresh fitness!
‘Sex for fitness’ top
reason for jumping
between the sheets
The sex toy industry is said to be
worth a whopping £15bn globally,
but what’s on our minds when
we’re ordering related gadgets
online? Fitness apparently!
According to a recent poll run by
the website prideandpassion.com,
78% of Brits get down to it as
a means of burning calories the
fun way!
A spokesman for Pride and
Passion said: “We were really
surprised at these statistics.
“When doing market research
we asked 200 of our customers
whether they engaged in sex
mostly for pleasure, fitness or to
keep their partner happy and
the vast majority said fitness!”
So there you have it- make sure
you grab a protein shake after
your erh, workout guys!
www.prideandpassion.com
BodyPower Publishing have officially announced the return
of Muscle & Fitness HERS to UK news stands. The girl
powered version of Muscle & Fitness will launch in May,
and bosses are holding a VIP pink carpet event to launch
the publication at BodyPower.
UK MD Carl Walker said: “Muscle & Fitness has a long and
prestigious history in global fitness.
Since we acquired the rights to the Muscle & Fitness and
FLEX publications three months ago, they have gone from
strength to strength and delivered more than anyone could
have hoped, including a 51% uplift in sales on the news stands.
Throughout these three months, I have spoken to countless
female fitness athletes and one thing has become clear- there
is a gap in the market for a title that caters specifically for
serious fitness enthusiasts.
Women who train multiple times per week, some in ‘hard-
core’ gyms and understand the importance of nutrition and
supplementation.
Muscle & Fitness HERS will be launched for this market.
BodyPower Publishing is excited to bring this iconic title
back to the market, launching in May 2018.”
Transgender inmate wins ‘Miss Fitness’ competition and
causes outrage among female opponents
A transgender prisoner serving
time for murder at HMP
Greenock, Scotland, has
caused a stir after thrashing
his female rivals in a fitness
competition.
Alex Stewart, who killed a man
he met just hours previously
on a gay dating website, beat
the other contestants in a
multi-discipline tournament
organised by the prison.
Stewart has not had gender
reassignment surgery, but despite
this he is living life as a woman in
the female section of the jail.
The 29-year-old excelled at
weight