Muscle Evolution Muscle_Evolution_-_August_2015_edcoan.ir | Page 14

M.E NEWS MUSCLE NEWS NUTRIBULLET GROWS FROM LOCAL ROOTS The iconic NutriBullet – a food extractor that uses a unique cyclonic blending action, powered by a 600-watt electric motor, to shred, crack, grind and break down tough seeds, stems and skins from unprocessed raw food without losing any of the nutritional value – has sold 14 million units in less than three years, and is firmly established as the fastest selling kitchen appliance in the USA. The NutriBullet, an ingenious variation on the standard-type food blender, utilises ‘upside-down’ technology, with the spinning blade uncoupl ed from the motorised base unit. This concept was developed by a team working out of Los Angeles, California that is headed up by Cape Town-born entrepreneur Colin Sapire. Sapire was schooled in the Eastern Cape before moving back south to study at the University of Cape Town, where he completed a B.Com degree and a CTA in 1982. BIOTECH® SET TO CHANGE THE GAME Biotech® is a company ready to challenge the supplement industry status quo by developing superior products that offer unrivalled purity and quality to deliver what they promise. Biotech® aims to create supplements that set the standard by which all others are judged and, most importantly, offer products that deliver results, because results are fundamental in this industry. Whether you‘re a professional athlete or fitness enthusiast, a bodybuilder or a powerlifter, it takes all you‘ve got to make it to the top, and the range of Biotech® Sports Nutrition Supplements can help you get there. Available from Supplement World, BodyStock, Muscle Shop, Core Fitness (Chaos Hardcore Barbell), CAW Nutrition and Weitz Nutrition. For more info on the full range of products available visit biotechnutrition.co.za. SSN AWARDED HACCP CERTIFICATION Following the intensive auditing of SSN’s manufacturing facility, the local supplement manufacturer has been awarded with the internationally-recognised Hazard Analysis Critical Control Points (HACCP) certification. This management system in which food safety is addressed through the analysis and control of hazards, from raw material production, procurement and handling to manufacturing, distribution and consumption of the finished product. The HACCP system and its highly recognised certification mark gives assurance to the buyer and seller alike, as to the ‘fitness for purpose’ of products, materials or services. INBA AFRICA NATURALS DATE ANNOUNCED The INBA, the largest natural bodybuilding federation in the world, has announced that it's Africa Natural Bodybuilding Competition will take place on 25 July 2015 at Robin Hills Primary School in Randburg, Johannesburg. The event will be used to select the South African natural bodybuilding team that will compete at the Natural Olympia, which is taking place in the USA in November. For more information email [email protected] or [email protected], or visit InbaSouthAfrica on Facebook or www.naturalbodybuilding.co.za. All athletes will be drug tested at the event. 12 Muscle Evolution PHARMAFREAK NOW IN DIS-CHEM Founded in 2008 by Alex Savva and Don Gauvreau, PharmaFreak® offers an extensive range of potent and effective sports supplements which will now be available for purchase from Dis-Chem stores nationwide. PharmaFreak® is a dedicated industry leader in researching, developing and creating the world’s strongest supplements made with premium, clinically-validated ingredients and the highest level GMP quality control standards. NICOLE WILKINS APPOINTED NEW IFBB AMBASSADOR Four-time IFBB Figure Olympia champion Nicole Wilkins has been appointed as the new IFBB Ambassador. Seen as one of the most outstanding female competitors, Wilkins represents many of the values synonymous with the bodybuilding federation. By appointing Wilkins the IFBB has recognised her contributions to the involvement of women in the sport and her promotion of a healthy lifestyle.