M.E PUBLISHER’S LETTER
OWN YOUR NICHE
I
f you’re reading this, congratulations,
you’ve survived yet another evolution
in this dynamic sport of ours, both here
in South Africa and worldwide. With the
current hype and interest in fitness at an
all-time high, we might just be part of a
slowly dying breed, but I kinda like that
idea. If you look around you’ll see more
people than ever before trying to get into
shape as the global health and fitness
phenomenon continues to gather steam.
However, being the extremists that we are,
we continue to push the boundaries of size,
symmetry and proportion, all while trying to
achieve the lowest body fat levels humanly
possible. This is because, as I’ve said countless
times in the past, we didn’t enter the gym to
simply fall in line. We didn’t take up this sport
to join the mainstream trends. The intense
world of bodybuilding is no place for average
people and it sure as hell isn’t something that
we all do in our spare time, like painting or
scrapbooking.
Bodybuilding always has and always will be
a niche sport, it’s just getting more niched.
One thing about true dyed-in-the-wool
bodybuilders is that if it’s in your blood the
chances are good that you’ll keep doing it
until you reach a ripe old age. That’s because
it’s a calling; a Herculean physical endeavour
driven by passion.
Bodybuilding isn’t fuelled by fickle global
trends. This is evident in the fact that the
globally accepted ‘look’ constantly shifts
according to the trends, and the trend-
following masses seem to blindly shift
between training modalities and principles
accordingly. But that’s not why we publish this
magazine.
You won’t find ‘trendy’ workouts or
gimmicks on these pages. This magazine
is painstakingly put together for those few
dedicated, passionate individuals who choose
to take it the next level; the ones who know no
limits in terms of how far they can take their
bodies. I’m perfectly okay with more people
turning to fitness and leaving the elite few
extremists alone to carry on with the sport
from where it all started.
Sadly here in SA our little niche is
more divided than ever when it comes to
federations and competitions. Despite this
it has remained abundantly clear that the
athletes decide their own fate and direction
in this sport, and I whole-heartedly respect
that. I have seen our sport change dramatically
over the past 13 years, and I have no doubts
that it will continue to evolve as we progress.
What’s important is that we keep fighting for
the best interests of the sport. As such we here
at Muscle Evolution will continue to back and
support local bodybuilding and its athletes
above all else, no matter the politics, no matter
the consequences.
We’ve got some really epic content in this
issue, most notably a look back over the past
13 years of South African bodybuilding after
we published our first issue. Yes, the magazine
in your hands marks 72 editions of South
Africa’s number 1 bodybuilding magazine – 13
years of blood, sweat and tears in the name
of supporting an unbridled passion. Have a
look through the timeline we’ve included to
relive important dates in the history of local
bodybuilding and important occasions and
happenings in the evolution of this magazine.
You’ll see how much the SA industry has
changed, and for some it’ll even be a blast
from the past. But we don’t want to dwell on
the past for too long because I’ve got so many
new, great ideas coming up in future issues. So
stay tuned for what we hope will be the first of
our next 72 editions. We’ll be looking to raise
the bar once again by bringing you even more
world class bodybuilding content to help you
take your training and your physique to the
next level.
Enjoy issue 72!
Andrew
Editor-In-Chief
MY FAVOURITE THIS ISSUE:
Muscle Evolution
MANAGING EDITOR
Pedro van Gaalen
DEPUTY EDITOR
Werner Beukes
ART DIRECTION & DESIGN
Tanja Schmitz
Christian Nel
ADMINISTRATION
Ka te Rodney
ONLINE EDITOR & FEATURES WRITER
Melanie Heyns
ADVERTISING
Brian Verster
[email protected]
011 791 3646
PHOTOGRAPHERS
Gary Phillips, Soulby Jackson,
Michael Palmer, Richard Cook,
Slade @ Pure Studio, Cindy Ellis,
Isaac Hinds, Naco Rautenbach
CONTRIBUTORS & ADVISORY
Anthony Roberts, Mario van Biljon, Chris
Fitzpatrick, Marius Dohne, John Leslie,
Hennie Kotze, Johan Boshoff, Gareth
Israel, Marlene Koekemoer, Shelby
Starnes, HJ Lombard, Andrew Hudson,
Louis Bessinger, Jack Lotter, Warren
Germishuizen, Sean Johnson, Joe Pietaro
THE PUBLISHER
@MuscleEvoMag
Muscle Evolution
Postnet suite 99, Private Bag X8
North Riding, 2162
Head Office: +27 11 791 3646
Fax: 086 660 4761
E-mail: [email protected]
Unit 7, Ground Floor, Boskruin View
181 Girdwood Road, Randpark
Ridge, 2169
DISTRIBUTION
ON THE DOT, Media Park
69 Kingsway. Auckland Park
Tel 011 713 9709 | Rudi Pretorius
SUBSCRIPTIONS
Tel +27 11 473 8700; Fax 086 557 5933
[email protected]
PAGE
32
OVER 72 000 MAGAZINES PRINTED (COMBINED)
8
PUBLISHER & EDITOR-IN-CHIEF
Andrew Carruthers
JUAN VS JACO
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Corporation, Muscle Evolution Magazine nor any
of the authors of the information provided in this
publication. The Maverick Publishing Corporation
cannot be held liable for any advice provided in this
publication. The information published in this magazine
should not be considered as medical advice, please
consult a registered doctor. The Maverick Publishing
Corporation shall not be liable for any unsolicited
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without notification, and will not
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nor advertising that we feel does
not comply with our readership
audience.