Mummy and Me Magazine August 2014 September 2014 - Page 36

Early Years A woofderful night’s sheep... A WOOFDERFUL NIGHT’S SHEEP S weetDreamers, the brand behind the infamous Ewan the dream sheep, is thrilled to unveil its newest member. Introducing Russell, the dream sheepdog, who is taking the baton from Ewan, as he em’barks’ on a mission to be the ultimate bedtime companion for toddlers. Cute, cuddly and comforting, Russell will take over from Ewan when the little ones reach 18 months, and support sleep time struggles for as long as they need. Russell helps toddlers sleep with his softly changing warm glow, which gently lights up the room with a calming ‘colour therapy’ display. One thing is for certain, Russell is set to prove dogs really are man’s best friend as he offers companionship with his enchanting green and blue ‘light show’ to lull them to sleep in no time. What’s even better is Russell has a voice recorder, so parents, or even grandparents, friends or aunties, can record themselves talking, singing or reading a favourite bedtime story to enjoy for as long as little one needs. The voice recording function can also provide a way to alleviate separation anxiety. If a little one is staying away for a weekend, they can still listen to mum and dad’s voice before bedtime, which is sure to help them settle. Following the phenomenal success of his older sibling, SweetDreamers is thrilled to unleash Russell, the dog toddlers have been dreaming of. Commenting on launch of Russell, Lynda Harding, founder of SweetDreamers said: “I am just over the moon that our little Russell is finally ready to rescue sleepless toddlers. The success of ewan has been truly overwhelming, but 36 | WWW.MUMMYANDMEMAGAZINE.CO.UK now he has worked his magic for babies across the world, we are looking forward to sending Russell out to bring the same comfort to toddlers. Bedtimes are a common battle that parents face and like ewan, Russell provides a bedtime buddy that offers comfort. The voice recorder will let tots feel like mum and dad are still in the room and make them feel safe and secure, ensuring the whole family gets the sleep they need.” For ages 18 months + RRP: £34.99 Stockist: www.sweetdreamers.co.uk Boots & John Lewis E AM NBY NWE BA RY OIDE EMBR The safe comfortable way for all babies and toddlers to sleep. Order online & receive 10% DISCOUNT on all full price products. Promo Code: MUMMYME10 FREE UK delivery and returns SEE SITE FOR DETAILS FOLLOW US WWW.SLUMBERSAC.CO.UK