Mummy and Me Magazine August 2014 September 2014 | Page 36

Early Years

A woofderful
night’s sheep...

A WOOFDERFUL NIGHT’S SHEEP

S

weetDreamers, the brand behind the
infamous Ewan the dream sheep, is
thrilled to unveil its newest member.
Introducing Russell, the dream sheepdog, who
is taking the baton from Ewan, as he em’barks’
on a mission to be the ultimate bedtime
companion for toddlers.
Cute, cuddly and comforting, Russell will take
over from Ewan when the little ones reach 18
months, and support sleep time struggles for
as long as they need. Russell helps toddlers
sleep with his softly changing warm glow, which
gently lights up the room with a calming ‘colour
therapy’ display. One thing is for certain, Russell
is set to prove dogs really are man’s best friend
as he offers companionship with his enchanting
green and blue ‘light show’ to lull them to sleep
in no time.
What’s even better is Russell has a voice
recorder, so parents, or even grandparents,
friends or aunties, can record themselves
talking, singing or reading a favourite bedtime
story to enjoy for as long as little one needs.
The voice recording function can also provide
a way to alleviate separation anxiety. If a little
one is staying away for a weekend, they can still
listen to mum and dad’s voice before bedtime,
which is sure to help them settle.
Following the phenomenal success of his
older sibling, SweetDreamers is thrilled to
unleash Russell, the dog toddlers have been
dreaming of. Commenting on launch of Russell,
Lynda Harding, founder of
SweetDreamers said:
“I am just over the moon
that our little Russell is
finally ready to rescue
sleepless
toddlers.
The
success of ewan has been
truly overwhelming, but

36 |

WWW.MUMMYANDMEMAGAZINE.CO.UK

now he has worked his
magic for babies across
the world, we are looking
forward to sending Russell
out to bring the same comfort
to toddlers. Bedtimes are a
common battle that parents face
and like ewan, Russell provides
a bedtime buddy that offers
comfort. The voice recorder will let tots feel like
mum and dad are still in the room and make
them feel safe and secure, ensuring the whole
family gets the sleep they need.”
For ages 18 months +
RRP: £34.99
Stockist: www.sweetdreamers.co.uk
Boots & John Lewis

E AM
NBY NWE

BA
RY
OIDE
EMBR

The safe comfortable
way for all babies and
toddlers to sleep.
Order online & receive
10% DISCOUNT
on all full price products.
Promo Code:
MUMMYME10

FREE
UK delivery
and returns

SEE SITE FOR DETAILS

FOLLOW US

WWW.SLUMBERSAC.CO.UK