Mummy and Me Magazine August 2014 September 2014 - Page 25

“The Silver Cross car seat team completed a review of in car installation by real parents in real life situations. The result was that Silver Cross knew they would have to make a car seat that would make a difference to how car seats are fitted, and so the Simplicity was born.” internal proportions for extended use and as ever, beautiful tailoring including a padded hood and apron for wintery days.” Mummy and Me review: “The Silver Cross Simplicity car seat offers luxury at an affordable price. My newborn immediately felt safe and settled in this car seat. The straps combined with the headrest offer a comfortable support at a time of baby’s fragility. The fabric is not only soft and luxurious, but also very durable. The Silver Cross Simplifix car seat base is easy to install and once installed becomes invaluable for ‘on the go’ parents allowing you to ‘click in’ the car seat and go! (Especially useful if you have other children to attend to). A safe, comfortable and secure car seat offering a touch of luxury at an affordable price.” Available from www. silvercrossbaby .com SILVER CROSS SIMPLICITY CAR SEAT The Silver Cross experienced team “Attention turned to developing a including car seat specialists, simple and ultra secure seat Key Features: know that many parents are belt routing which everyone confused when fitting their can understand. The result Group 0+ rated infant carrier baby car seats, especially is a hugely affective Car Suitable from birth to 13kg (approx when it is their first child. seat from 0-15kg, which 9-12 months) How many parents and Silver Cross are sure Rearward facing car seat grandparents have you will unravel the mystery ISOFIX compatible with the Silver Cross seen struggling in a car and uncertainty around Simplifix base park alone not sure how correct installation. In Generous internal dimensions to get the baby car seat short, a badly fitted seat into a car? The Simplicity is an ineffective seat. Creates a full travel system with will ensure these problems Simplicity is designed to Silver Cross Surf 2, Pioneer, no longer occur. instill confidence from the first Wayfarer, Sleepover, fit – through simplicity itself.” Freeway and Reflex “Designing the very first Silver Nick Paxton, CEO Cross own brand car seat for newborns has been a complex process. At Silver Cross The Simplicity can be paired the heart of the matter is the complete safety of with the Simplifix Car Seat base for the ultimate your newborn baby. Silver Cross have ensured one click safe system. that every detail has been considered including a Silver Cross Simplicity Car Seat £130.00 RRP 5 point safety harness, one hand adjusting harness Silver Cross Simplifix Car Seat base and headrest, easy to remove covers for ease of £125.00 RRP cleaning, one hand harness tensioning