What I have learned about Social Media
Before I started my business I never had a personal IG account. NOPE. I knew nothing. Hashtag #whatsahashtag ? So I have learnt soooooo much and feel confident that it is a great selling platform for business when used well.
1: It is not all about the number of followers that you have. Facebook Or Instagram. You can have 40,000 'followers' and only 1000 'Supporters', who want to engage with you & buy your brand. So don't spend too much money worrying about numbers. Think more about how you can be seen and engage with your 'Supporters'.
2. WHAT IS CONTENT MARKETING? This is essential when trying to connect with your audience. Is your content informing or inspiring your audience? No matter if you are blogging, creating FB Live Videos, or posting great images on Instagram you should aim to be doing at least one of these two things 80% of the time. In doing this your audience will connect with you more. Why? Because many people like to have that “know, like, trust” connection with a brand. And at the end of the day once they have that, it will be easier for you to make a sale (with less selling).
3. LOCATION? I have always thought the location of a post was important. For these two reasons: firstly, you can meet other mumma makers in your area and stores that may want to stock your brand. But also, just like we have trending hashtags, there surely are trending locations. THINK….. Where would your audience be hanging out? If they are mums: parks, carnivals, local swimming pools, kids pools etc. So if they ever search that location, they may also find your swimwear label if you are always at “Bondi kids Pool” for example. BOOM, a possible new follower or a sale.
4. HASHTAGS. What hashtags are trending? Ok, so this is a bit more difficult and I am a strong believer you need to keep working on hashtags and see how they rate. But again, what hashtags are your audience using? If you sell a health food item, is it gluten free? If so, there are so many hashtags that relates to gluten and coeliacs disease, so use those. General hashtags like #healthy #yum are not going to get you seen. They are too general.
And as so many people globally are using these your photo will be lost under that hashtag in less than 3 seconds, so you wasted one of your hashtags..
….. and the list goes on and on but I think these are important points to think about….
Lastly, and most importantly:
“Empowered Women, Empower Women”….
AND
“Mums Supporting Mums”
will always lead to greater success for everyone. Complete, don't compete.
All my love,
Amy xxx
I love working with other mums!
So please reach out and send me a message xx
Web: www.mytinywardrobe.com.au
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