Mummas Tribe February 2017 | Page 7

Amy -

My Tiny Wardrobe

I design clothes for “All the places they'll go and adventures they'll have”.
I want babies to be snuggled up safe in my baby blankets and hold onto them as they grow up. I want to see little ones running up and down Bronte Beach to the tip of Cape York in swimming costumes designed by indigenous women highlighting indigenous prints. I want to see boys (and girls) skating, wrestling, and laughing, in comfy, casual, yet edgy and unique clothes. I want little girls to feel like Princesses, but feel free to run in the mud at the same time.

My Tiny Wardrobe is here to clothe our bubs, inspire creativity, fuel imagination, hear from real mums, resource our mums through fortnightly blogs, and empower women to dream, and take action. The majority of our products are made by mums, for mums, in Australia - with LOVE!

How do I cope with the juggle?

Having launched my business while my premie baby was in the NICU, I am not sure if I always cope. But I think that is normal. Being a stay at home working mum is a challenge. You usually are “at work” all day long. No paid sick days and no paid annual leave. I try and do most of my work after 7pm when they are tucked in or when they have their sleep in the middle of the day. However, many times I find myself trying to reply to emails in the playground, take calls while also trying to play tea parties and look at fabric combinations while also trying to feed my little one. Its a juggle. I think as long as you are not glued to your mobile or Mac, and you are present when they are awake for the majority of the time, you are doing well. Actually you are doing GREAT! There are many days where I have had to use the TV as a parent. BAD? I don't think so, as I'm not a superhero, I'm one up from that, I am a mum. And there is no more important job. I take that very seriously. But if that means a few hours of screen time to keep my sanity, so be it. I ain't judging.

Great mums always try their best.

Also, as long as you are moving forward with your strategy and vision then you are creating growth. It doesn't need to be all work and no play. Your business will still be there next week/next year if you take some time out. Life gets busy and somethings have to give, so remember it's not all or nothing.