Multi-Unit Franchisee Magazine Special Edition | Page 64
MULTI-UNIT
Buyer’s Guide
FOOD
OPPORTUNITY
Description
Demographics
Market research indicates
that Krispy Kreme’s breadth
of appeal extends across all
major demographic groups,
including age and income. An
ideal trade area will have an
ethnically diverse population
of 50,000 people and traffic
counts of 25,000 cars/day
with major retail centers and
schools in the area.
Fast Franchise Facts
Franchising Since: 1937
Total Franchise Operating Units: 865+
Company Operating Units: 111
Capital Investment: $275,000 - $1,911,250
Franchise Fee (per unit): $50,000
Founded in 1937, Krispy
Kreme is an international
retailer of premium-quality
sweet treats, including its
signature hot Original
Glazed® doughnut. Headquartered in Winston-Salem,
NC, the company has offered
the highest-quality doughnuts
and great-tasting coffee for
more than 77 years. Today,
Krispy Kreme and its one-ofa-kind Hot Light can be found
in 975+ locations in 24
countries. The brand’s global
mission is to touch and
enhance lives through the
joy that is Krispy Kreme.
Rankings
“Most Craveable Chain in
North America”–Technomic
survey
Royalty Fee (per unit): 4.5%
Advertising Fee (per unit): 2%
Earnings Claims: Yes
Build-Out Options: Freestanding, conversions, end-cap with
drive-thru, non-traditional venues
SITE LOCATION
Assistance
Available Territories: Northwest, Midwest, and Northeast
Krispy Kreme offers comprehensive support for all franchisees
from the beginning of the site
selection process through store
opening. The brand also offers
ongoing support for franchisees
for all operating stores.
Contact
Patricia Perry
VP, U.S. Franchise Development
(336) 726-8244
[email protected]
krispykremefranchise.com
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Qualifications
Krispy Kreme is seeking qualified multi-unit operators who
have a passion for the brand
and the willingness to live out
the brand’s mission. All candidates must have a successful
track record of operating a
successful multi-unit business,
a high level of commitment
to customer service and a
$300,000 liquidity for each
store that will be developed.
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