Multi-Unit Franchisee Magazine Special Edition | Page 60

RETAIL &
SERVICES

MULTI-UNIT

Buyer’s Guide

Qualifications
Financial requirement of at
least $2 million net worth
with a minimum of $750,000
liquid capital. Looking for 3
and 5 store developers, region
developers and executive level
individuals. Owners who can
manage a team of skilled
workers, manage business financial, and follow a detailed
marketing plan.

OPPORTUNITY

Description
Honest-1 Auto Care’s franchise
system grants multi-unit
franchises for after-market
automotive repair and
maintenance. We are a
dealership alternative both in
the look of our locations and
the service we provide. Our
typical Auto Care Center is
approximately 5,000 square
feet (usually with 8 service
bays). Because of our brand
flexibility, many of our locations are retrofitted into existing
freestanding structures, endcaps in shopping centers, or
may be a new building on pad
site or land parcel. We offer
discounts for multi-store development agreements and offer
3 mile protected territories.

Demographics
Locations are typically in middle
to upper income areas. 66% of
our customers are women. Most
of the vehicles we service are
out of warranty and we service
all makes and models.

58

Fast Franchise Facts
Franchising Since: 2003
Multi-Unit Franchisee Operating Units: 30% of our system
Total Franchise Operating Units: 47
Company Operating Units: 0
Capital Investment: $169,975 - $457,975
Franchise Fee (per unit): $35,000 for a single
Royalty Fee (per unit): 6%
Advertising Fee (per unit): 1%
Earnings Claims: Yes
Build-Out Options: Existing building, existing automotive shop
con