Multi-Unit Franchisee Magazine Special Edition | Page 58

MULTI-UNIT

Buyer’s Guide

FOOD

Demographics
Before locations are accepted,
we evaluate them with demographic studies, home population statistics, median income,
median home values, and
daytime workforce numbers.
We look for high-end strip centers and shopping malls with
upscale tenants in areas with
good accessibility, visibility,
and parking.

OPPORTUNITY

Description
We opened our doors in
February of 2008 with our
first Gigi’s Cupcakes located
in Nashville, Tennessee. One
year later we opened our first
franchise location. Now, about
six years later, we have over
90 stores in 19 states with
several more locations and
states in the pipeline. Over that
time, we have built a strong
infrastructure for support along
with an executive management
team to facilitate our continued