Multi-Unit Franchisee Magazine Special Edition | Page 19
WHO SHOULD
ATTEND
Franchisees
The Multi-Unit Franchising Conference provides contentrich learning opportunities geared towards franchisees.
Our curriculum brings something different to the table
and extends beyond what franchisees learn at their
individual brand conferences. Our sessions and panels
are comprised of franchisees positioned within different
segments of the franchise industry. We also strive
to provide plenty of opportunities for our franchisee
participants to network amongst their peers.
Franchisors
20%
own between
20-50 units
Additionally, franchisee attendees admit they find brands
with leadership presence at the conference more attractive
than those without C-suite representation.
own
50+ units
2014
19%
Franchisee
Attendee
Profile:
own between
5-10 units
555 Total
19%
own between
2-5 units
Franchisees attended
The 2014 Multi-Unit Franchising Conference was attended
by more than 550 multi-unit franchisees, representing
every segment of the franchise industry – food, retail and
service. More than 70% of our participants said they
were seeking new franchise opportunities. This conference
is the perfect venue to effectively display your franchise
opportunity to prospective multi-unit franchisees.
The conference programming is developed with the
guidance of our Multi-Unit Franchisee Advisory Board.
They share their expertise, challenges and experiences
with participants. This provides a great opportunity
for franchisors to learn (including CEOs, Presidents,
Vice Presidents and Directors) in all disciplines in the
organization – Sales, Operations, Marketing, Finance and
Technology.
10%
15%
own between
10-20 units
210
FRANCHISOR
BRANDS
ATTENDED
IN 2014
Suppliers
Service providers interested in reaching multi-unit
franchisees and franchisors should attend the Multi-Unit
Franchising Conference. With more than 550 multi-unit
franchisees and 520 franchisor attendees, the conference
provides a great opportunity to showcase your services
and expertise.
18%
30%
100%
Attending brands with COO or VP of
Operations representation
Attending brands with CEO
representation
Attending brands with CDO or Senior
VPs of Business Expansion
REGISTER NOW online at: mufranchisee.com/2015 or call 1-800-289-4232 ext 202
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