Multi-Unit Franchisee Magazine Special Edition | Page 13

MULTI-UNIT

NEED TO
KNOW

Buyer’s Guide
and infrastructure. And, of course, signing multi-unit or area development deals
also means dealing with fewer franchisees
to sell more units. Franchisees seeking a
new franchisor partner look for pretty
much the same: a solid management team,
strong unit economics, a well-known and
respected brand name, and an opportunity
to develop a territory over the long term.
Taken alone or together, there are
many reasons that inspire
successful multi-unit franchisees to seek out additional brands:

GEOGRAPHY.

growing profits without expanding the home
office staff. With a strong infrastructure in
place, a multi-brand franchisee has a builtin advantage in building brand awareness
in their territory and more easily, rapidly,
and successfully penetrating their market
with a new brand.

TRAINING AND RETENTION.
With two or more brands, a franchisee can
offer employees cross-training, flexibility,

“

Franchisors seeking new multi-unit partners are looking for a proven track record
managing multiple units, relevant industry experience, positive cash flow, strong unit
economics, and a solid management team and infrastructure.

Adding a new brand
can be the perfect path
to continued growth in
their region for a singlebrand multi-unit operator
or area developer who has built out their
territory, or for a franchisee