Multi-Unit Franchisee Magazine Issue IV, 2016 - Page 6

Departments
Columns

Departments

CHAIRMAN ’ S NOTE
Adapting to external forces is the key to continuing growth 6
ONLINE What ’ s online @ mufranchisee . com 8
Columns
CUSTOMER SERVICE
Pokémon GO and Augmented Reality 62 Is AR rewriting the rules of customer attraction and engagement ?
BY JOHN DIJULIUS
PEOPLE
Hourly Hiring Changes 64 Managing amid new regulations and an unskilled labor crunch
BY PETER HARRISON
FINANCE
Benchmarking Rules ! 66 Increase your profitability now with these basic yet critical actions
BY ROD BRISTOL
INVESTMENT INSIGHTS
It ’ s a Looking-Glass World 68 The U . K ’ s “ Brexit ” and its potential effects on your investments
BY CAROL SCHLEIF
EXIT STRATEGIES
Let ’ s Make a Deal ! 70 The do ’ s and don ’ ts of successful transactions for buyers and sellers
BY DEAN ZUCCARELLO
FRANCHISE MARKET UPDATE
Call to Action 72 Franchisees must act to protect the model — before outsiders do
BY DARRELL JOHNSON
Multi-Unit

Franchisee

CHAIRMAN Gary Gardner
CEO Therese Thilgen
EXECUTIVE VICE PRESIDENT OPERATIONS Sue Logan
EXECUTIVE VICE PRESIDENT Diane Phibbs
VICE PRESIDENT BUSINESS DEVELOPMENT Barbara Yelmene
BUSINESS DEVELOPMENT EXECUTIVES Jeff Katis
Judy Reichman
EXECUTIVE EDITOR Kerry Pipes
MANAGING EDITOR Eddy Goldberg
CREATIVE DIRECTOR Peter Tucker
DIRECTOR OF TECHNOLOGY Benjamin Foley
WEB DEVELOPER Don Rush
WEB PRODUCTION ASSISTANT Esther Foley
TECHNOLOGY PRODUCTION ASSISTANT Juliana Foley
SENIOR SALES , EVENT & OPERATIONS SUPPORT MANAGER Sharon Wilkinson
SENIOR PROJECT MANAGER , MEDIA AND BUSINESS DEVELOPMENT Christa Pulling
MARKETING ASSISTANT , SPEAKER LIAISON Katy Geller
FRANCHISEE LIAISON , SUPPORT COORDINATOR Leticia Pascal
CREATIVE MANAGER Kevin Waterman
CREATIVE PRODUCTION ASSISTANT Phi Le
VIDEO PRODUCTION MANAGER Wesley Deimling
CONTRIBUTING EDITORS
Rod Bristol
John DiJulius
Peter Harrison
Darrell Johnson
Steve LeFever
Carol Schleif
Thomas J . Winninger
Dean Zuccarello
CONTRIBUTING WRITERS Debbie Selinsky Helen Bond
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4 MULTI-UNIT FRANCHISEE ISSUE IV , 2016