Multi-Unit Franchisee Magazine Issue IV, 2016 - Page 20

D OM I N A T O R S BY DEBBIE SELINSKY Gimme (Pie) Five! D Former Applebee’s CEO embraces emerging brand ave Goebel has crammed several lifetimes into his 66 years. Goebel, who nimbly quotes Jesus, “The Wizard of Oz,” and The Seven Habits of Highly Effective People, hasn’t just dabbled—he’s immersed himself in each: franchisor (Applebee’s CEO); franchisee (Boston Market, Pie Five Pizza, Goodcents Deli Fresh Subs); creator of several original concepts; board director (Jack in the Box, QuickChek); executive coach (Merryck & Co.); philanthropist (Children’s Mercy Hospital); and husband, father of six, and grandfather of eight. Today, after a couple of failures at retirement in his adopted home of Kansas City, Mo., Goebel is tackling his latest career move as a Pie Five Pizza multi-unit franchisee, alongside three of his children, with his usual energy and verve. “Becoming a franchisee for Pie Five was actually the idea of two of my sons, Kerry and Kevin. Kerry, whose brother calls him ‘brainiac,’ had done masterful spreadsheets and boiled our next venture down to fast casual pizza. The guys said, ‘Dad, it keeps coming back to the fact that Americans are eating sandwiches, burgers, and pizza, and that’s probably not going to change.’ So we went to Dallas and saw 142 pizzas coming out while employees engaged with customers on the line. It reminded me of the early days of Boston Market. We loved the concept because it NAME: Dave Goebel TITLE: President COMPANY: Santoku Restaurant Group NO. OF UNITS: 10 Pie Five (2 set for completion in Q4), 5 Goodcents Deli Fresh Subs, and 6 Y-Leave Cafe; owner, Prime Catering Events AGE: 66 FAMILY: Married 42 years to Jan; six children, three daughters, three sons (one daughter and two sons in business with me) YEARS IN FRANCHISING: 14 YEARS IN CURRENT POSITION: 8 18 MULTI-UNIT FRANCHISEE IS S UE IV, 2016 muf4_profile_goebel(18,20,22).indd 18 10/6/16 4:57 PM