Multi-Unit Franchisee Magazine Issue IV, 2015 | Page 9

Denny’s is celebrating over 60 years of growth and today, more
than 90% of Denny’s restaurants are owned and operated by
franchisees. Our commitment to long-term market share growth
is supported by the industry’s leading program offering up to
$1 million of incentives for New & Emerging markets.

"Denny's is an iconic American
brand that delivers on the American
dream. When I started with Denny's
at 16, I was a food server. Today, I'm
one of the largest franchisees in the
system. If that's not the American
Dream, I don't know what is."
Dawn Lafreeda
Denny's Franchisee, Owner/Operator of over
70 restaurants in 6 states

We are America's Diner.
Come see why we're Today's Franchise.
LEARN MORE

DENNYSFRANCHISING.COM
800 304 0222
©2015 DFO, LLC 203 East Main Street, Spartanburg, SC 29319. This advertisement is not an offer to sell a franchise. The savings estimate of up to $1 million is based on the potential savings of developing, opening and operating six Denny's
restaurants under the New and Emerging Markets incentive program, in comparison to developing, opening and operating six Denny's restaurants without the incentive program. The estimated savings include reduced royalty fees calculated
using the $1,493,000 average unit volume of franchised Denny's restaurants nationwide in 2014, as published in Item 19 of Denny's 2015 Franchise Disclosure Document. Of the nationwide franchised outlets whose data was used in arriving
at the 2014 franchised restaurant sales figure, 601 franchise units, or 43% of the franchised restaurants, actually attained or surpassed the indicated sales results. Individual restaurant sales performance will vary. There is no assurance that
you will do as well or achieve the estimated potential savings. You must accept this risk. See Denny's Franchise Disclosure document for complete program details, including restrictions such as applicable geography and development time
frames. Limited time only.

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