Multi-Unit Franchisee Magazine Issue IV, 2013 | Page 42

D OM I N A T O R S
“I want to be chairman instead of CEO
in the next 5 or 10 years, but I’ve still got
some gas in my tank.”
MANAGEMENT
Business philosophy: You get out of it what you put into it.
Management method or style: We’re steady managers. We manage
the ups and downs pretty well and try not to get too excited.
Greatest challenge: Food costs and increasing sales.
How do others describe you? They’d say I’m aggressive on positioning. We run to a problem, instead of running from it.
One thing I’m looking to do better: Take more personal time off.
How I give my team room to innovate and experiment: By letting them be part of the decision-making process. We have a very inclusive
process in making decisions in our company.
How close are you to operations? Very close.
What are the two most important things you rely on from
your franchisor? Leadership and innovations.
What I need from vendors: Honesty.
Have you changed your marketing strategy in response to the
economy? How? The economy has been soft for a long time, but most recently we’ve offered the $2.99 kids-eat-free after 4 p.m. Monday through Thursday, and introduced a new breakfast ($7.99 with beverage for all you can eat) on

Saturdays and Sundays. We’ve experienced a nice traffic boost with those.
How is social media affecting your busin