Multi-Unit Franchisee Magazine Issue IV, 2013 | Page 24

D OM I N A T O R S
“I stepped in to keep my husband’s legacy alive for our sons.
One has been working in our stores since he was 14,
and another is just getting into it.”

BOTTOM LINE
Annual revenue: $75 million.
2013 goals: We bought 14 new stores last year, so we’re trying to adjust. The bottom line is that we want to continue to deliver great pizza in 20
minutes or less.
Growth meter: How do you measure your growth? By growth
per store, but we’re always shooting for higher profitability and watching
food and labor costs. We see the numbers weekly and compare them to the
year before.
Vision meter: Where do you want to be in 5 years? 10
years? In 5 years, I’d like to keep having healthy profitability and growth.
In 10 years, I’d like to be sitting at the board level, watching over my
children running the business. One of the reasons I stepped in was to keep
my husband’s legacy alive for our sons. One has been working in our stores
since he was 14, and another is just getting into it.
How is the economy affecting you, your employees, your customers? Customers aren’t as loyal as they used to be, but I see it coming
back with our great service. In an economy where there’s belt-tightening,
customers go to the lowest price. There have been price wars and couponing
to death, which is not really a healthy place to be. I think we’re coming out
of that.
Are you experiencing economic growth or recovery in your
market? We’re lucky in this area—D.C. seems to be a little resistant to
recession. With the government on furlough, there’s been a negative impact
on Andrews Air Force Base, but D.C. generally is pretty stable. Even in a bad
economy, people still get Friday night pizza for their kids.
What did you change or do differently in this economy that
you plan to continue doing? I’m a firm believer in paying your debts;
not having the stress of huge debt is what’s kept us successful. We’ll continue to do that.
How do you forecast for your business in this economy?

22

Multi-Unit Franchisee Is s ue IV, 2013

Our marketing team sees the trends and patterns and we get feedback
from corporate. Our brand, No. H[