Multi-Unit Franchisee Magazine Issue IV, 2013 | Page 14

Lodging Sector Stats By FRANdata A Franchising in the Lodging Industry s of 2013, 88 franchised lodging brands operated tinental Hotels, Choice Hotels, and Wyndham International. in the United States. Since 2000, their number Between 2006 and 2013, the 88 brands increased their numhas increased at a CAGR of almost 3%. One ber of total units at a CAGR of 3%. However, the recession hit of the oldest brands, Hilton, was founded in lodging brands hard: growth rates fell from 5% compounded 1919 and began offering franchises in 1965. More recent annually between 2006 and 2009 to zero for the years 2009 additions to the fold include My Place Hotels of America, to 2012. In 2010, the industry came to a screeching halt, as founded in 2011. the number of franchised locations barely held on to 2009 However, new does not necessarily mean having no history, levels and hotels dropped their number of company-owned Lodging or being independent. My Place exemplifies typical trends in locations by 10%. In 2009, three new concepts started offerFranchised   Company   this space. It may be a new brand, but co-founder Ron Rivett ing franchises, and no newcomers entered the market until also co-founded2008 Super 8 Motels 20101974,2011 the 2012 in and current 2011, when 2008 another five joined the2011 industry. Since that year,