Multi-Unit Franchisee Magazine Issue IV, 2012 | Page 34

D OM I N A T O R S By Helen Bond Single-Minded Couple Papa Murphy’s is their brand of choice! W hen Pam Wolfe began operating Papa Murphy’s Take’N’Bake Pizza franchises 15 years ago you could almost always find her in the company kitchen, kneading, chopping, and shredding the fresh ingredients made daily for the pizzeria, known for its take-and-bake, made-to-order concept. “It’s a great day when you can make pizzas all day long,” says Wolfe, 46. “That is the fun part.” However, she adds, “Papa Murphy’s is very physical. We make our own pizza dough and cookie dough and everything else at the store. It is a laborintensive business, but sometimes people don’t think about that. You can’t get into Papa Murphy’s and assume someone else will run them and you will make a lot of money.” Wolfe still loves to cook—at home—but these days she has left the pizza-making to others to focus on running the company with her husband Jim. In their first year of business they opened three stores, and today their companies, PJC Corp. and Name: Pam Wolfe Title: Franchisee Company: PJC Corp., Eflow Inc. No. of units: 15 Papa Murphy’s Age: 46 Family: Married, with a 27-year- old son Years in franchising: 15 Years in current position: 15 32 Multi-Unit Franchisee Is s ue IV, 2012