Multi-Unit Franchisee Magazine Issue IV, 2012 | Page 15

What Franchisees Are Saying... 20/20 IMAGE BRINGING THE VISION TO LIFE BURGER KING® is offering comprehensive incentive programs for new and existing franchisees committed to the 20/20 Image to facilitate the transformation. Whether acquiring existing BURGER KING® restaurants or developing new ones, franchisees may be eligible for limited-time incentives, including, but not limited to: Up to $500,000 of financing, depending on selected 20/20 Image options Franchisee fee reductions, payable over two equal annual installments 1% royalty for up to three years for new restaurant development Additional royalty incentives for franchisees opening multiple units Grand opening marketing contribution of $5,000 Limited personal guarantee for the first five years Royalty discounts for those remodeling to the 20/20 image 20/20 ENVISION YOURSELF AS YOUR OWN KING IMAGE There’s never been a better time to become a BURGER KING® franchisee. The renewed focus of the brand is connecting with a broader consumer base and attracting an even more diverse group of customers. BURGER KING® has the recipe for success and is determined to empower franchisees with first-class knowledge, resources and support needed to be a successful member of the BURGER KING® community. The original HOME OF THE WHOPPER® stands ready to support the franchising and development plans of qualified franchisees. Go to www.BeYourOwnKing.com to learn more about how you can join the royal family and “Be Your Own King.” Or call our Franchise Inquiry Line 1 (866) 546-4252. Acquisition Opportunities and New Restaurant Development Opportunities Available in Select Markets “ We became BURGER KING® franchisees in 2005 when we acquired one restaurant in Oklahoma City...seven years later we own 20 restaurants with several more under development. I can’t say enough good things about the product and the people. When I look at all I’ve been able to accomplish as a BK® franchisee, I only wish I’d started with such a strong brand 10 years earlier.” – David Ostrowe, Oklahoma & Louisiana “ You have to be with a franchisor that has a good name; that financially makes good sense to partner with. BURGER KING® is exactly that,” says Guillermo Perales, the brand’s fourth largest franchise operator in the U.S. and the largest minority franchisee, with restaurants in Florida, Oklahoma and Texas. “ When the time came to decide which brand to invest in, BURGER KING® was attractive to me because it’s in ‘a league of its own,’ according to franchisee Patrick Sidhu, Alabama. “BK® offers diversity and allows entrepreneurs like myself an opportunity to buy existing restaurants.” “ I remodeled my first restaurant to the new 20/20 image in 2011 and the results have been phenomenal. The restaurant has a warm and welcoming feel and customers have commented on the comfortable seating and décor. The restaurant opened above our expectations and continues to outperform projections six months later.” – Jill Lillaney, MRB Holdings Corp (Reno DMA) TM & © 2012 Burger King Corporation. All rights reserved.