Multi-Unit Franchisee Magazine Issue IV, 2012 | Page 14

BURGER KING : ® Where Franchisees are King! Has a Renewed Focus on Growth Opportunities SINCE 1954 EXCITING THINGS ARE HAPPENING AT BURGER KING® With a renewed focus on restaurant image, franchisees and profitable growth, the BURGER KING® brand is in a better position than ever before to increase its market share amongst QSR competitors. The world’s second largest fast food hamburger chain continues to expand its presence in North America by offering franchising opportunities in key markets through multi-unit and single-unit acquisitions, and new restaurant development. From developing its signature prototype in local neighborhoods, whether suburban, rural or urban, to non-traditional opportunities (malls, airports, universities, gas and convenience, and other retail locations), the franchising possibilities are vast. The iconic brand’s strategy to be nearly 100% franchised by 2012, has made opportunities available for experienced QSR operators and executives of other brands who want to join the growing BK® family. 20/20 IMAGE The new “20/20 image” design boasts an enhanced drive-thru experience. A DYNAMIC VISION The new “20/20 Image” design has transformed BURGER KING® restaurants into a unique dining experience that appeals to an expanded customer base by focusing on comfort, food quality and an inviting atmosphere. Key design elements incorporate natural materials with sleek, modern lines, updated color palettes, and varied seating options, making the 20/20 Image the future face of the BK® brand. This winning concept, which was voted the preferred design by consumers also boasts an enhanced drive-thru experience. Restaurants that have been reimaged to the 20/20 Image are averaging a sales increase of 13.8 percent and BK® expects to have more than 40 percent of restaurants in the BK® system updated within the next three years. Franchisee Eugene Brooks agrees … “ After 25 years of building & remodeling BURGER KING® Restaurants, we are excited about the curb appeal of this new concept and its ability to attract customers to our restaurants. Since completing two remodels last year in Jackson, Tennessee we are seeing double digit positive sales, despite fierce competition from other fast food restaurants. This has encouraged us to sign up for more remodels!”