Multi-Unit Franchisee Magazine Issue IV, 2012 | Page 14
BURGER KING :
®
Where Franchisees are King!
Has a Renewed Focus on Growth Opportunities
SINCE 1954
EXCITING THINGS ARE HAPPENING AT BURGER KING®
With a renewed focus on restaurant image, franchisees and profitable growth, the BURGER KING®
brand is in a better position than ever before to increase its market share amongst QSR competitors.
The world’s second largest fast food hamburger chain continues to expand its presence in North
America by offering franchising opportunities in key markets through multi-unit and single-unit
acquisitions, and new restaurant development. From developing its signature prototype in local
neighborhoods, whether suburban, rural or urban, to non-traditional opportunities (malls, airports,
universities, gas and convenience, and other retail locations), the franchising possibilities are
vast. The iconic brand’s strategy to be nearly 100% franchised by 2012, has made opportunities
available for experienced QSR operators and executives of other brands who want to join the
growing BK® family.
20/20
IMAGE
The new “20/20 image” design boasts an enhanced drive-thru experience.
A DYNAMIC VISION
The new “20/20 Image” design has transformed BURGER KING® restaurants into a unique dining
experience that appeals to an expanded customer base by focusing on comfort, food quality and an
inviting atmosphere. Key design elements incorporate natural materials with sleek, modern
lines, updated color palettes, and varied seating options, making the 20/20 Image the future face
of the BK® brand.
This winning concept, which was voted the preferred design by consumers also boasts an
enhanced drive-thru experience. Restaurants that have been reimaged to the 20/20 Image are
averaging a sales increase of 13.8 percent and BK® expects to have more than 40 percent of
restaurants in the BK® system updated within the next three years.
Franchisee Eugene Brooks agrees …
“ After 25 years of building & remodeling BURGER KING®
Restaurants, we are excited about the curb appeal of this
new concept and its ability to attract customers to our
restaurants. Since completing two remodels last year in
Jackson, Tennessee we are seeing double digit positive
sales, despite fierce competition from other fast food
restaurants. This has encouraged us to sign up for
more remodels!”