Multi-Unit Franchisee Magazine Issue IV, 2011 | Page 6

Multi-Unit Departments Chairman’s Note Planning Works! Try It! 6 Charles Smithgall III reflects on his year as chair of the Multi-Unit Franchising Conference Online What’ online @ mufranchisee.com 8 s Franchisee CHAIRMAN Gary Gardner CEO Therese Thilgen President Steve Olson Vice President Operations Sue Logan Vice President Marketing Kimberlie Guerrieri Columns Vice President Business Development CREATIVE FINANCING Jeff Katis Lorena Leggett Judy Reichmann 1031 Exchanges 64 Take advantage of a tax-deferred financing tool BY ANDY GUSTAFSON SECURITY Counter-Measures 66 How to protect your customers’ credit card data BY DAVID ELLIS FINANCE Barbara Yelmene Business Development Executives Executive Editor Kerry Pipes Managing Editor Eddy Goldberg ART DIRECTOR Franchise Update media group Samantha Calden DESIGN & PRODUCTION Multi-Unit Franchisee magazine www.petertucker.com Did Someone Say “Profits”? 68 Internet Content Manager Understanding the Financial Operating Cycle Sales and Subscription Department, Office Manager BY STEVE LEFEVER INVESTMENT INSIGHTS Structurally Sound 70 A timeless investment approach for the 21st century BY CAROL CLARK CUSTOMERS COUNT Data Delivers! 71 Rockets, dogs, mommas, and gorillas in the mix BY JACK MACKEY PEOPLE Outstanding in the Field! 72 The 8 steps of an effective hiring system BY MEL KLEIMAN EXIT STRATEGIES Project Financing 74 Loan rates: should the fix be in? BY DEAN ZUCCARELLO FRANCHISE MARKET UPDATE Benjamin Foley Sharon Wilkinson Senior Project Manager, Media and Business Development Lyola Shybanova Contributing Editors Carol M. Clark Darrell Johnson Mel Kleiman Steve LeFever Jack Mackey Jim Sullivan Thomas J. Winninger Dean Zuccarello Advertising and editorial offices: Franchise Update Media Group 6489 Camden Avenue, Suite 108 San Jose, CA 95120 Telephone: [phone] Fax: [phone] Send manuscripts and queries about story assignments to: [email protected] franchiseupdatemedia.com mufranchisee.com franchising.com franchise-update.com Multi-Unit Franchisee magazine is published four times annually. Annual subscription rate is $49.00 (U.S.) For subscriptions email Improve Your Financing Chances 76 [email protected] Adapting to bankers’ evolving loan policies For reprint information contact Foster Printing at [phone], BY DARRELL JOHNSON 4 or call [phone] www.fosterprinting.com Multi-Unit Franchisee I ss ue IV, 2011 muf4_toc(3,4).indd 4 9/22/11 5:26 PM