Multi-Unit Franchisee Magazine Issue IV, 2011 | Page 40

DOMINA TORS M A N AG E M E N T Business philosophy: My philosophy, dictated by my father-in-law, a DD franchisee pioneer and leader in our community: Every person in the enterprise must know the smallest detail of operations duties in the restaurant, regardless of position. There really is no better way to know how you are performing. Are you in the franchising, real estate, or customer service business? Why? All of the above. To succeed, you need strong competencies in each. Getting even one of these wrong will endanger your whole enterprise. What gets you out of bed in the morning? New challenges and, of course, seeing my kids’ faces. What’s your passion in business? Creating new opportunities with people that you genuinely like to be around and learn from, and learning new things or discovering that knowledge gained elsewhere provides a perspective or solution to a new problem. Management method or style: This is difficult to answer. I’m adaptive depending on the people involved in the project or the challenges faced by the effort. Greatest challenge: Maintaining the current constructive relationship with the franchisor. How close are you to operations? Very! I was behind a counter today after a closing. Have you changed your marketing strategy in response to the economy? How? We do even more local marketing than ever before. We are very involved with local aid and veterans’ assistance groups. Our area was recently struck by severe tornadoes, which was very unusual for here. We were compelled to act to raise relief funds and to use our media resources to highlight the need for additional help from the community. Personality: Intense, Italian, and everything that implies. How do others describe you? I just hope that it isn’t as a “typical lawyer.” How do you hire and fire? Existing employee referrals are some of the best hiring sources. Firing is generally direct and after careful review of the circumstances and gathering of facts and opinions. How do you train and retain? We involve every crew member in the training of new team members in existing units. And we do a lot of role- BOTTOM LINE Annual revenue: Prefer not to answer. 2011 goals: To develop and build our new concept, using (what else!) franchising to expand it. To open more new DD units in our Midwest expansion markets and to introduce nontraditional DD units in these markets. Growth meter: How do you measure your growth? EBITDA, of course; customer counts, guest satisfaction surveys, and the personal satisfaction of our family members who run the enterprise. It never is just about the increased unit numbers. Vision meter: Where do you want to be in 5 years? 10 years? Fully developed in our expansion markets and entering new markets. Developing new units of our own proprietary restaurant concept nationwide. How has the most recent economic cycle affected you, your employees, your customers? We have invested in newly available syst