Multi-Unit Franchisee Magazine Issue III, 2017 - Page 66

2017 2017 - MULTI-UNIT FRANCHISING CONFERENCE Greg Vojnovich noted that the company is celebrating 30 years in business—another milestone to be proud of in any business. As she looked out onto the crowded room, she recalled that just 10 years ago only 150 attendees were on hand for the conference, held at The Broadmoor in Colorado Springs. More than 1,650 registered for this year’s conference. Of those, 716 were fran- chisees, representing more than 500 fran- chise enterprises. All told, the franchisees oversee 12,000 units, employ more than 200,000 people, and conducted $15 billion in business in the past year. And they’re expansion-minded: collectively, they ex- pect to add 4,000 more units in the next 12 months and 12,000 units over the next Therese Thilgen 64 MULTI-UNIT FRANCHISEE IS S UE III, 2017 5 years. Fifty percent of the franchisees operated 2 or more brands. Greg Vojnovich, chief development officer at Arby’s, introduced Marcus Le- monis, the first keynote speaker. Lemonis, star of CNBC’s show “The Profit,” began by sharing stories of his difficult childhood and adolescence, which he said has given him insights into business leadership. “Vul- nerability and the compassion you have for others is ultimately the golden ticket to be successful,” he said. He challenged attendees by asking what their definition of success is: money, a personal defini- tion, or what you do to help other people to success. For himself, he said, “It’s not franchisee, former Applebee’s CEO). They held a lively, informative conversation dis- cussing current challenges, how they built their companies, how they differentiate themselves, their biggest mistakes, key metrics, where they found advice as they grew, and where they find it now. Two separate luncheons followed, one exclusively for franchisees, the other for franchisors and exhibitors. The topic of the franchisor/supplier luncheon was “Franchisee Challenges in Finding Great Sites.” The franchisee-only luncheon of- fered franchisees a pitch-free environment where they could rekindle old relationships and build new ones. Michael Kulp, Guillermo Perales, Adam Saxton, Omar Simmons, Dave Goebel about the glory, but about the opportunity.” He said the reason he invests in small businesses that are struggling—not neces- sarily financially—is that they’re the un- derdogs. He called small-business owners “the most dysfunctional, hard-working, selfless people you’ll ever meet.” Comparing franchisees’ role to that of a parent, he urged them to be better leaders of their companies. (Yes, your employees want your attention and approval!) “It’s important to understand the magnitude of your responsibility,” he said. “As business owners, you’re responsible for the human- ity within your four walls. At your funeral you want people to say you changed their life; what you did for other people.” A general session panel, led by last year’s chair, Michael Kulp (450 units i Y[’ѐX[ [\] K›ۈH[[Hو8'[\YHܛX\[H[[[\ۛY[ 'B[[\\H\[\Y[H^ۈ X[\\&\KX\[[[ۜ M[]]\K[]HX[ YH]H^BY\ۈXZ]•HY\۸&\ۘ\[XZ]\B[ۜݚYYY][܈]\[ۙNIH ۙH\[ۈ܈^Z[[ۙB܈[[N[[[[[[[\ܙ[^][ۈ܈ܛ[\YHYKBܞH[[[[\YH\X][ۜ›X\HYX][ۜ[[YX][ۜ[\]][ۈX[Y[Y[ H[ۙ^HK[XY\YX\[[[[\XZ[K[Y] œ Kٙ\[[\Y\[ܝ[]BYY]ۙK[ۋ[ۙH][X[[ B\\\[[[[ۜ˂H]K]\YX\ݚYY][Y\]H[H]ۈ][\H]ܛ^\[XZ]][BX]Z\Y[ۘ\[[H[]Y\Y\Y\[[H\]Y [\]X]\H\YX\\B\H][Y\[][KB^ XZHۙH[]\ۈ[XZ[ ܈[\\HYY][˂Y\H[^HوXZ\[[XZ]\[ۜ]ܚ[[[