Multi-Unit Franchisee Magazine Issue III, 2017 - Page 6

Departments CHAIRMAN’S NOTE 2018 MUFC Co-Chairs Are Passionate About Franchising 6 ONLINE What’s online @ mufranchisee.com 7 Columns Franchisee CHAIRMAN Gary Gardner CEO Therese Thilgen EXECUTIVE VICE PRESIDENT OPERATIONS Sue Logan CHIEF CONTENT OFFICER Diane Phibbs VICE PRESIDENT BUSINESS DEVELOPMENT Barbara Yelmene BUSINESS DEVELOPMENT EXECUTIVES Jeff Katis Judy Reichman EXECUTIVE EDITOR Kerry Pipes MANAGING EDITOR Eddy Goldberg CUSTOMER SERVICE CREATIVE MANAGER Kevin Waterman Customers – Right As Usual? 78 MAGAZINE DESIGNER Peter Tucker Why customer perceptions differ radically from our own BY JOHN DIJULIUS PEOPLE Hiring Flexibility 80 Accommodating lifestyles is a big draw for employees BY JOCELYN MANGAN FINANCE Global Account-Ability 82 Financial mastery is the same worldwide BY ROD BRISTOL INVESTMENT INSIGHTS 5 Investment Myths Debunked 84 Correct your misperceptions to achieve your goals BY CAROL SCHLEIF EXIT STRATEGIES Casual Dining’s Upside 86 Investment opportunities abound as valuations fall BY DEAN ZUCCARELLO FRANCHISE MARKET UPDATE Where Are We (Going)? 88 For retail, the future has already arrived BY DARRELL JOHNSON 4 Multi-Unit MULTI-UNIT FRANCHISEE IS S UE III, 2017 DIRECTOR OF TECHNOLOGY Benjamin Foley WEB DEVELOPER Don Rush WEB PRODUCTION ASSISTANT Esther Foley WEB PRODUCTION ASSISTANT Juliana Foley DIRECTOR OF EVENT OPERATIONS Christa Pulling SENIOR MANAGER, EVENTS & PRODUCTION Katy Geller SENIOR SUPPORT MANAGER Sharon Wilkinson PROJECT COORDINATOR Joanne Peralta SUPPORT COORDINATOR Leticia Pascal VIDEO PRODUCTION MANAGER Wesley Deimling GRAPHIC DESIGNER Cindy Cruz MARKETING ASSOCIATE Cameron Gustafson FRANCHISEE LIAISON SUPPORT Greg DelBene CONTRIBUTING EDITORS Rod Bristol John DiJulius Tom Epstein Darrell Johnson Jocelyn Mangan Carol Schleif Dean Zuccarello CONTRIBUTING WRITERS Helen Bond Debbie Selinsky Sara Wykes ADVERTISING AND EDITORIAL OFFICES Franchise Update Media 6489 Camden Avenue, Suite 204 San Jose, CA 95120 Telephone: 408-402-5681 Fax: 408-402-5738 SEND ARTICLE INQUIRIES TO: editorial@fumgmail.com MULTI-UNIT FRANCHISEE MAGAZINE IS PUBLISHED FOUR TIMES ANNUALLY. Annual subscription rate is $49.00 (U.S.) FOR SUBSCRIPTIONS EMAIL sharonw@franchiseupdatemedia.com or call 408-997-7795 FOR REPRINT INFORMATION CONTACT FOSTER PRINTING AT 800-382-0808 www.fosterprinting.com