Multi-Unit Franchisee Magazine Issue III, 2017 - Page 22

2017 MVP AWARDS BY HELEN BOND Strategic Flight Plan Combat-tested veteran thrives in franchising K evin Kelly, a decorated fighter pilot, credits his 25 years of active duty for his strategic focus on the big picture in his multi-unit franchise business. “The ability to think strategically and on a large scale is something many people struggle with,” says Kelly, a combat vet- eran with multiple tours in the Middle East. “When you are in the military, you generally deal and operate on big scales, so translating this into a business just comes naturally.” Kelly, the 2017 MVP Veteran Entre- preneurship Award winner for outstand- ing performance and leadership by a vet- eran, served in both the U.S. Navy and Air Force before teaming up with two friends 6 years ago to invest in Planet Fitness. Today the partners operate 19 NAME: Kevin Kelly TITLE: Principal (1 of 3) NO. OF UNITS: 19 Planet Fitness AGE: 49 FAMILY: Wife, Marisa, sons Roman 4 and Dylan 2, daughter, Kira Grace, 3 months YEARS IN FRANCHISING: 6 YEARS IN CURRENT POSITION: 6 gyms in Phoenix, with expansion plans under way in Washington and Mexico. While the playing fields are different, Kelly often takes a page from his mili- tary days when managing his franchise operations. When it comes to day-to-day operations, he says, the key is to under- stand the difference between tactics and strategies. “As a leader in your company, your day should be filled with events and de- cisions dealing with where your com- pany will be in 5 t