Multi-Unit Franchisee Magazine Issue III, 2017 - Page 20

2017 MVP AWARDS BY HELEN BOND M A Helping Hand Making a difference in the lives of seniors ark H. Friedman has 25 years of management con- sultant experience crafting high-end, multi-million- dollar turnaround strategies for large companies. But he says his decision to buy into the home healthcare franchise Senior Helpers has been his best invest- ment yet. “I realized the dream of no longer being a consultant—because it’s a tough lifestyle—and doing something that I re- ally loved, which was making a material difference in people’s lives, so they can age in place,” says Friedman, owner of Senior Helpers Boston and Senior Help- ers South Shore in Massachusetts, and the 2017 MVP recipient of the Spirit of Franchising Award for demonstrating exceptional performance and providing invaluable community aid. In 2008, Friedman was busy as vice president and head of retail for Adidas NAME: Mark H. Friedman TITLE: Owner, Senior Helpers Boston and South Shore NO. OF UNITS: 6 AGE: 43 FAMILY: Married, two children, Lee 20 and Dora 15 YEARS IN FRANCHISING: 7.5 YEARS IN CURRENT POSITION: 7.5 North America when he agreed to back someone as a silent partner in a Senior Helpers franchise. When he left the global sports brand a year later to start his own consulting firm, he stepped in to more quickly realize his investment return, ultimately growing the business 420 percent until 2013, when the deci- sion was made to split the agency and part ways. Friedman officially retired from consulting in 2016 to focus solely on being a multi-unit franchisee. “I have always had an impatience for the status quo, even if it’s working,” he says. “I always looked at this business as if I were a client myself. What could be different? What could be better?” he says. “You can’t worry about today. My focus has to be what is going to happen in 12, 24, or 36 months, and then build the operation behind me, to manage today with my guidance, so I can focus on what we need to worry about next.” Friedman doesn’t have to look far to cite the motivation behind his purpose to “do what you love and take care of those close to you.” His formative influ- ences include a personal connection to United Airlines Flight 175, which took off from Boston and was flown into the South Tower of the World Trade Cen- ter on 9/11. “I was ticketed and put two PERSONAL Formative influences/events: 9/11/01. Watching my father, grandfather, and uncle in their businesses for many years. I’m a fifth-generation retailer, which goes back to a pushcart. Key accomplishments: Father and husband (almost 38 years); founding president of Congrega- tion Shirat Hayam of Swampscott, Mass.; 25-plus years of successful entrepreneurship in manage- ment consulting in North America, South America, and Europe. Work week: 7 days. What are you reading? The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson, and The White Ninja by Eric Van Lustbader. Best advice you ever got: Enjoy life, it’s not a dress rehearsal. What’s your passion in business? Enabling those who work with and for me to succeed and reach their potential. Earning the respect and right to return the next day to do it again. 18 MULTI-UNIT FRANCHISEE IS S UE III, 2017