Multi-Unit Franchisee Magazine Issue III, 2017 - Page 12

2017 MVP AWARDS BY HELEN BOND Hard-Hitting Success Former NFLer Scores Big, Does Good W hen it comes to making his mark and doing good, Bren- don Ayanbadejo, recipient of this year’s Pro Athlete Influencer MVP Award, wants you to know he is just getting started. Ayanbadejo is halfway through his current mission to open 40 Orangethe- ory Fitness facilities in California’s Los Angeles, Santa Clara, and Santa Cruz counties as a franchisee and area devel- oper. The former Baltimore Ravens line- backer turned entrepreneur has quickly become a fitness ambassador and top revenue generator for the brand. “Receiving this award validates the journey that I’m on,” says Ayanbadejo, a three-time NFL Pro Bowler who spent 12 years in the NFL. He was fresh off a 2013 Super Bowl victory with the Ravens when he walked into an Orangetheory Fitness near his Los Angeles home to give the heart-monitored, high-intensity workout a try. When he decided to retire from the game, Ayanbadejo set his sights on a new venture that was the perfect fit. “The franchise space is so much about teamwork and team building and that is what I’m good at, so I’m so excited,” says Ayanbadejo—who, in 2013, after years of offseason studies, also earned his ex- NAME: Brendon Ayanbadejo TITLE: Area developer, franchisee NO. OF UNITS: 20 Orangetheory Fitness AGE: 40 FAMILY: Wife, Natalee, daughter Anaya 11, son Amadeus 6 YEARS IN FRANCHISING: 4 YEARS IN CURRENT POSITION: 4 10 MULTI-UNIT FRANCHISEE IS S UE III, 2017