Multi-Unit Franchisee Magazine Issue III, 2017 | Page 18

2017 MVP AWARDS
construction; she is in charge of opera-
tions and the day-to-day business. Two
of their adult sons are involved in opera-
tions, with room for more, he says. “We
call ourselves the Fetter Empire.”
As a result, for the first time after mul-
tiple entreprenurial ventures, Fetter has
no exit strategy planned. He credits the
support of his family and franchisor for the
staying power. “It truly feels like Buffalo
Wings & Rings is a family affair—with
our family, corporate leadership, and our
team,” he says. “They are always willing
to listen and are responsive.”
With two additional BW&R units in
the works, he strategically targets territory
to keep the businesses close operation-
ally and the family closer, including his
employees. “We love our people,” says
Fetter. “When they are at work, they
feel as though they are working with us,
not for us. And that is a huge difference.”
The Fetters also practice what they