Multi-Unit Franchisee Magazine Issue III, 2016 | Page 68

2016 M U L T I - U N I T F R A N C H I S I N G C O N F E R E N C E

That evening, a closing cocktail reception in the Exhibit Hall provided attendees
one last chance to meet with brands, vendors, and to move deals to the next level.

Kelly, partner and managing director of
North Point Advisors, a financial advisory
firm. The panel touched on what criteria
they use to evaluate a new brand; the importance of starting with a strategy (not a
brand) in mind; the importance of timing
in both the marketplace and within one’s
own portfolio; the pros and cons of going
with an established bra