Multi-Unit Franchisee Magazine Issue III, 2014 | Page 62

BY EDDY GOLDBERG Talent Management T he benefits of having employees who are better trained, more engaged, and who stay longer are clear. You might even call it the Holy Grail of HR. What’s not so clear is exactly how to achieve that cherished goal. Some multi-unit operators rely on their franchisor-provided training, but that primarily teaches new hires about the brand and how to perform their job. Others supplement this with their own programs, adding training and education in customer service skills, teamwork, coaching, and their organization’s values and culture. But not everyone has the resources—or the know-how—to do that. One basic choice in how to hire, train, and retain top-performing employees is whether to do it in-house, or to outsource parts (or all) of their employee and management training. Outsourcing all, most ܈