Multi-Unit Franchisee Magazine Issue III, 2013 | Page 79
tacled charlatans in three-piece suits whose
chief task in life is to give us migraines and
send us big bills.
This suspicion is largely unfounded, but
it does raise an interesting question. As a
parent, would you leave the raising of your
children to a daycare center? Obviously not.
Why then, as a business owner, would you
want to leave the health and care of your
company, which you also view as a living,
breathing entity, in the hands of strangers?
It is precisely in this area of financial
management—thus the growth and health
of your business—that you may ignore
your responsibility as owner. While you
are your company’s greatest asset, you can
also become one of its primary liabilities.
Sound financial planning and control will
not, by itself, make you a successful owner.
However, it will often keep you in business
long enough for your technical expertise
to create success and achieve your dream.
Without it, you don’t know where you’ve
been, or where you’re going. In that case,
any road (or no road) will get you there.
With it, you have a fundamental guide to
follow in planning and charting a course
for your company.
Steve LeFever is the founder and chairman of Profit Mastery, a Seattle-based eLearning
company that has trained more
than half a million people on
how to measure and manage financial information to consistently increase business profits. Their programs have been taught around
the globe and are now available online as an
on-demand video program that can be accessed
24/7/365. Learn more about this educational course at www.profitmastery.net. or
contact him at 800-488-3520 x14 or [email protected].
2014
It’s human nature
to focus on
what we do well
and try to ignore
what we don’t.
April 23-25th
13th Annual Multi-Unit Franchising Conference,
Caesars Palace, Las Vegas, NV
Attendees: Franchisors; Suppliers and
Multi-Unit Franchisees
Multi-Unit Franchisee Is s u e III, 2013
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