Multi-Unit Franchisee Magazine Issue III, 2013 | Page 20

2013 MVP
By Kerry Pipes

Sharing His Bread
with the Poor

Leftovers, once tossed, now feed hundreds each week in Salt Lake

W

hen we first met William
Bruce last year (MUF, Q4
2012), it was clear that he
values people—a lot. The
COO of Abundant Brands in American
Fork, Utah, values his family, customers,
employees, and those in his community
who are in need. This passionate dedication is why he was chosen for MultiUnit Franchisee magazine’s 2013 Noble
Cause MVP Award.
Bruce remains dedicated to his company and its more than 250 Subways and
16 Costa Vida Mexican Grill restaurants…
as well as to the Rescue Mission of Salt
Lake. Together each week, they gather
the excess rice, beans, pork, tortillas,
and other food items and bake it into a

18

Multi-Unit Franchisee Is s ue III, 2013

Name: William Ray Bruce
Title: Chief Operating Officer
Company: Abundant Brands, LLC
Units: 280 and counting: 252

Subways (developing agent
for Utah; 19 AB LLC owned,
remainder franchised); 16 Costa
Vida Mexican Grills; 10 Roxberry
Juice Co.; 1 Big Al’s Texas BBQ;
Craig’s Cuts (75% of 10 locations
in Utah)
Age: 50
Family: Beautiful wife Tali, and five

teenagers: Austin, 19, serving a

Mormon mission in South Korea;
Baron, 17, a 6’4”, 300-lb. allstate junior at Alta High; Kai, our
8th grade math prodigy; oldest
daughter Kelby, age 19, earned
a scholarship in physics at USU;
Kenzie, now 17, is our dancer,
drill team lead, and 3.9 GPA
senior in 2014. (We have some
family pride. Go family!) Having
teenagers at home is what makes
managing these young adults at
work so much fun.
Years in current position: 5