Multi-Unit Franchisee Magazine Issue III, 2012 | Page 83

setup page is designed for individual users. Near the bottom, you’ll find: “Create a Page for a celebrity, band, or business.” Just click the link and follow the instructions. Then search for employees, customers, and other people you know and ask them to “like” your business. Upload some pictures and add new content a couple of times a week to build interest. b) Twitter: Twitter is a little more business-savvy. They offer a 20-page “Guide to Twitter for Small Business” to get you started. Twitter has a simpler interface, with individual users and organizations treated the same. After your Twitter presence is built, you’ll post “tweets.” When another user “follows” you, they automatically receive all your tweets. Twitter uses symbols to keep messages short: “@” identifies a specific user. For example, I am “@MelKleiman.” Hash tags (#) place tweets in categories. For example, a tweet containing “#jobs” is automatically placed in the “#jobs” category. A user who clicks “#jobs” in any tweet is taken to a page listing other tweets with the same hash tag where they’ll find other users with similar interests. Many employers make the mistake of overcomplicating the process. To set up your account, visit the setup page, enter your information and pick a descriptive user name. Then take the 60-second tutorial. Post a few tweets each week to build your profile. If you choose to link tweets back to your website employment page, you’ll quickly use a tweet’s 140-character limit. To make tweeting easier, go to TinyURL to create a permanent short link to your website. Using social networks to promote your company as a great place to work will also promote it as a great place to do business. Both will help you build your bottom line! For an in-depth (yet easy-to-follow) guide to using and managing the many different Web 2.0 door-opening tools available in addition to Facebook and Twitter, email [email protected] with “Social Media” in the subject line. Normally a $50 value, complimentary copies are being made available exclusively to Multi-Unit Franchisee readers. Mel Kleiman is a speaker, consultant, and author on strategies for hiring and retaining the best hourly employees and their managers. He is one of only 650 speakers worldwide to have earned the Certified Speaking Professional designation and is president of H umetrics, a leading developer of systems and tools for recruiting, selection, and retention. He has written five books, including The 5 Firsts: A Simple System To Onboard and Engage Top Talent, and he publishes a regular blog. Find him at 713-771-4401 or at [email protected], www.Humetrics.com, and www.KleimanHR.com. Great Pizza! Great Business! Think you’ve read it all? Visit mufranchisee.com for more content. Ease of Operations • No cooking, dining or delivery • Limited operating hours A Successful System • Over 1,300 stores across the country • Proven brand with a 30 year history 800-257-7272 or papamurphys.com #1 Rated Pizza Chain in Zagat 2010 & 2011 National Restaurant Chains Survey® 7396_PM0312_PRNT_FRNSLES_4.25x4.81 Multi-Unit Franchisee Is s u e III, 2012  79