Multi-Unit Franchisee Magazine Issue III, 2012 | Page 83
setup page is designed for individual users. Near the bottom, you’ll find: “Create
a Page for a celebrity, band, or business.”
Just click the link and follow the instructions. Then search for employees, customers, and other people you know and ask
them to “like” your business. Upload some
pictures and add new content a couple of
times a week to build interest.
b) Twitter: Twitter is a little more business-savvy. They offer a 20-page “Guide
to Twitter for Small Business” to get you
started. Twitter has a simpler interface,
with individual users and organizations
treated the same. After your Twitter presence is built, you’ll post “tweets.” When
another user “follows” you, they automatically receive all your tweets. Twitter
uses symbols to keep messages short: “@”
identifies a specific user. For example, I
am “@MelKleiman.” Hash tags (#) place
tweets in categories. For example, a tweet
containing “#jobs” is automatically placed
in the “#jobs” category. A user who clicks
“#jobs” in any tweet is taken to a page
listing other tweets with the same hash
tag where they’ll find other users with
similar interests.
Many
employers
make the
mistake
of overcomplicating
the process.
To set up your account, visit the setup
page, enter your information and pick
a descriptive user name. Then take the
60-second tutorial. Post a few tweets
each week to build your profile. If you
choose to link tweets back to your website employment page, you’ll quickly
use a tweet’s 140-character limit. To
make tweeting easier, go to TinyURL
to create a permanent short link to
your website.
Using social networks to promote your
company as a great place to work will also
promote it as a great place to do business.
Both will help you build your bottom line!
For an in-depth (yet easy-to-follow)
guide to using and managing the many
different Web 2.0 door-opening tools available in addition to Facebook and Twitter,
email [email protected] with “Social
Media” in the subject line. Normally a $50
value, complimentary copies are being
made available exclusively to Multi-Unit
Franchisee readers.
Mel Kleiman is a speaker,
consultant, and author on
strategies for hiring and retaining the best hourly employees and their managers.
He is one of only 650 speakers worldwide to have earned the Certified
Speaking Professional designation and is
president of H umetrics, a leading developer of
systems and tools for recruiting, selection, and
retention. He has written five books, including
The 5 Firsts: A Simple System To Onboard
and Engage Top Talent, and he publishes a
regular blog. Find him at 713-771-4401 or
at [email protected], www.Humetrics.com, and www.KleimanHR.com.
Great Pizza!
Great Business!
Think you’ve read it all?
Visit mufranchisee.com
for more content.
Ease of Operations
• No cooking, dining or delivery
• Limited operating hours
A Successful System
• Over 1,300 stores across the country
• Proven brand with a 30 year history
800-257-7272 or papamurphys.com
#1 Rated Pizza Chain
in Zagat 2010 & 2011
National Restaurant
Chains Survey®
7396_PM0312_PRNT_FRNSLES_4.25x4.81
Multi-Unit Franchisee Is s u e III, 2012
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