Multi-Unit Franchisee Magazine Issue III, 2012 | Page 79

Don’t get me wrong. It’s lovely to have
put some psychological cushion and Dow
points between the present and last year’s
debt-downgrade despondency. But the
underlying issues remain, and there are
no quick fixes. Only time and lots of hard
work and political compromise can right
our nation’s ship and put us on solid footing again.
Meanwhile, let’s not get so swept up
in the relief that we forget Investing 101:

Keep your
head. Be
diligent,
do your
homework,
and pay
attention to
the underlying
fundamentals.
what matters most is to know the true
value of an as ͕Ё