Multi-Unit Franchisee Magazine Issue III, 2012 | Page 48

MVP 2012
every question that comes to mind; (2)
Learn about leasing before you sign an
agreement, because leases make or break
businesses all the time; and (3) Don’t just
look at a three-year horizon—look five
to 20 years down the road and consider
whether you’ll have one unit and pay off
your debt or try to do multiple units or
an area developer agreement.
Over the years, Osterfeld has built
a strong track record of leadership and
collaboration. For example, he and a few
fellow franchisees started the first advertising cooperative