Multi-Unit Franchisee Magazine Issue III, 2012 | Page 22

MVP 2012
By Helen Bond

Home Field
Advantage

I

“Retired” couple serves up subs for second career

f you’ve played, coached, or watched
a sport on the University of South
Carolina (USC) campus, there’s a
good chance you’ve eaten a Firehouse Sub from Judy and Charlie Divita.
The Divitas, operators of six Firehouse
Subs in the greater Columbia, S.C., area,
including one nestled in the heart of
the USC campus, made their competitive mark by developing a proprietary
customer database catering to visiting
college sports teams. Their blueprint
has evolved over the years to include a
commitment to all facets of educational
life and the communities their restaurants
se