Multi-Unit Franchisee Magazine Issue III, 2012 | Page 17
MVP 2012
By Helen Bond
Partner Power
O
Building success through collaboration
n Cathy Amato’s first day as a Jack
in the Box management trainee
in the early 1980s, her trainer
questioned whether Amato was
up for the rigor ahead—changing grease
vats, scrubbing floors, and crazy hours.
“He was really like, ‘Real girls don’t
want to do this kind of work,’” Amato
remembers.
He didn’t know Amato, who along with
partners Martha Jordan and Rick Riley,
collectively own and operate 55 Subway
restaurants in San Antonio and Austin,
along with Mooyah and Ruby Tuesday
brands. The winner of Multi-Unit Franchisee magazine’s 2012 MVP Role Model
Award truly believes she is in a business
that rewards hard work with opportunity.
“I never had any aspiration or skill set
that would necessarily help me be successful in the restaurant industry,” she says. “I
started at the ground floor and through
hard work and applying myself I’ve been
able to move up the ranks. But also, I have
been able to go out on my own and build
a substantial company.”
She may not have predicted her career
path, but it seems fitting that at 14, Amato’s
first job was as a busboy and dishwasher (by
hand) at the Highway Café in La Vernia,
Texas, outside San Antonio. Years later,
when she “needed a break” from clerical work, she returned to the restaurant
industry as a waitress. Amato fell in love
with the people, the business, and the unstructured hours—and never looked back.
Lured by a Jack in the Box ad aimed at
Name: Cathy Amato
Brands/units: 55 Subway, 3
Ruby Tuesday, 1 Mooyah Burgers
& Fries
Family: Married
Years in franchising: 20
Years in current position: 20
Multi-Unit Franchisee Is s u e III, 2012
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