Multi-Unit Franchisee Magazine Issue III, 2011 | Page 64

Steve Caldeira, IFA president
and CEO.

J. Patrick Doyle, Domino’s Pizza
president and CEO.

lives that they may not see. “How many other great people formation about them. Jason Falls, a consultant and founder
do you have on your teams who might be just like Michael?” of Social Media Explorer, led a session called “Marketing and
Consumer Engagement” where he explained that “one-way
he challenged the audience.
marketing isn’t kosher any more.” As f